ATS Euromaster
ATS Euromaster has an extensive, nationwide network of service centres in the UK and employs more than 3,500 staff supplying tyres and providing light maintenance for cars, vans, trucks and agricultural vehicles.
ATS Euromaster e-shop
The Brief
To assist in the local deployment of a Europe-wide online tyre-shop project operating on a part-time interim basis at the company’s head offices in Aston, Birmingham.
What We Did
The technology platform and functional specification of the online tyre shop was pre-defined by Euromaster in Europe, so the focus of the project was to deploy locally.
Key elements that we focused on were:
- Assisting in substantiating the business case for ATS Euromaster selling tyres online in the UK, working with the team responsible for marketing and business analysis.
- Mentoring the newly appointed online marketing by sharing knowledge of the industry, insight and techniques for the day-to-day operation of an online store.
- Assisting in identifying the requirements of each department affected by the launch of the online store and helping them contribute towards the launch program.
- Defining an online marketing campaign to drive traffic to the newly launched online tyre shop.
ATS Euromaster
The Brief
To assist in the design and development of the corporate website alongside the online marketing manager at ATS Euromaster.
What We Did
We had the scope to identify and provide a technology platform for which to build the corporate site on providing a content management system for ease of use so that relevant departments at ATS can access and update the site.
Key elements that we focused on were:
- Managing the construction of the wireframe and design of the site along with the online marketing manager to ensure that the image was portrayed correctly and in keeping with brand guidelines.
- Assisting in identifying the requirements of the site internally and for the end-user.
- Project Managing the build of the site and any ongoing development work to improve on existing functionality and services provided to the user.
- Assisting with regular updates of content on the site on behalf of ATS Euromaster.
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Project
Anita Ellis
Online Marketing Manager
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Following the successful provision of ecommerce consultancy services by Chris Gibson at Evolve Retail, we had no qualms whatsoever in commissioning Evolve Retail to design and build ATS Euromaster’s new corporate website. We are delighted with the new site which delivered major SEO improvements and subsequently a significant increase in traffic.
Since the launch of the new website, we have continued to work with Evolve to further develop our website and also to build several key elements of our online marketing strategy including social media and affiliate marketing.
The team at Evolve are a pleasure to work with and deliver great results on time. Their proactive and knowledgeable approach has added value from concept right through to implementation and evolution and I would happily recommend any of their services to other companies.
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