Evolve Retail Ltd.

E-commerce software solutions have improved continuously over the past 10 years as the common business rules and challenges have become better understood. This is great for new online retailers due to the increased choice of suppliers and off-the-shelf solutions driving down both the cost and the time of implementation.

We have over 15 years' experience in e-commerce working with many off-the-shelf systems, in-house systems and also building bespoke systems for individual clients where very specific integrations with their internal systems have been required.

We have a number of proven development partners with whom we have worked over the years. After careful analysis of your e-commerce requirements, we assess which software solution best suits your needs. Our recommendations are always impartial with your best interest at the forefront.

One of our preferred systems is Magento, an award winning, state-of-the-art e-commerce platform that provides an extensive range of features and functionality as standard. Built on open-source technology Magento provides online merchants with unprecedented flexibility and control over the look, content and functionality of their ecommerce store.

We design, develop, project manage and maintain many very successful Magento sites using the intuitive administration interface that features powerful marketing, search-engine optimization and catalogue-management tools. This system gives us the power to create sites that are tailored to our clients unique business needs and is designed to be completely scalable. We have experience in both the Magento Community Edition and the large-scale Magento Enterprise Edition.

There are a number of things to consider when embarking on an e-commerce project. These include setting clear key performance indicators (KPIs), design/branding, usability, merchandising, content, marketing, social media, mobile communications, online proposition and logistics. At Evolve Retail we have a wealth of experience in all aspects of the project and we are more than happy to share our expertise.

There are a few fundamentals required to build a successful e-commerce site.

1. Design

   We work either with client-selected design partners or we use our own experienced in-house online design resource. The need to represent your brand accurately is important, but it must also be carefully balanced with the sites ability to load quickly, to display the product clearly and to provide a simple buying path with the reassurance of a secure checkout.

2. Optimised to sell

   All of our online-shop implementations are based on the straightforward philosophy of making the browse, the selection and the purchasing process easy and intuitive. Sophisticated user-behaviour techniques can be used to analyse 'drop off points'. This improves the user journey for your customers.
   
   We implement ‘best practice’ search-engine optimization (SEO) to get your site optimised and easily indexed by Google and other major search engines from launch, calculated product recommendations and product cross-sells throughout.
   
   Basic optimization integrated into your site build is critical to generating your traffic, maximizing conversion of traffic to sales and increasing basket value without running up large and unnecessary marketing costs.

3. Stock and payment integration

   Our implementations can include full integration with your stock control systems, thus automating stock visibility. ‘Pre-order‘, ‘Coming Soon‘ and ‘Email me when back in stock‘ options are also available for pre-selling new season/preview ranges.
   
   Full integration of your current or a new payment system can be done providing a simple checkout and payment process with back end administration functionality to manage orders and customer service.

4. Accounting

   In addition to stock integration, solutions can include links to accounts' systems. This enables the online store to report sales in the same way as a ‘bricks and mortar‘ retail store.

5. Administration Tools

   All of our solutions come equipped with a secure administration system empowering the retailer to take control of the day-to-day running of the site design, promotion banners, stock and product merchandising. You can manage products, categories, descriptions, prices and images. The objective is to allow you to operate at an appropriate level of independence. We can also offer a remote-managed service that operates the online store on your behalf.

6. Hosting

   We provide various hosting packages tailored to our clients' needs, providing guaranteed up-time, support packages and full reporting on server activity.

7. Analytics

   We recommend the implementation of an analytics tool that enables the monitoring of user behaviour. This information is invaluable in improving the store, by optimizing sales conversions, basket value and customer retention.