East
East
East is a high-street retailer of womenswear whose name reflects its ethnic heritage. By 2008 the company had grown to 77 outlets, with 52 stores and 22 concessions, including 18 John Lewis concessions.
The product was originally designed for women who love individual, natural fabrics with an ethnic feel. The products are heavily influenced by the time-honoured traditions of the Far East: handcrafted embroideries; wonderful, evocative prints and vibrant colours are used to create the distinctive outfits.
The Brief
To internally project-manage the launch of a new e-commerce website and online store as well as proposing and operating an online marketing strategy.
What We Did
We provided interim project management on a part-time basis managing two further third-party companies involved in deploying the solution.
Key elements that we focused on were:
- Project-managing the planning and launch phase
- Mentoring the newly appointed online shop manager by sharing knowledge of the industry, insight and techniques to make the day-to-day operation of the store efficient
- Defining an online marketing campaign to drive traffic to the newly launched online shop
Our Latest Projects
Jigsaw | ilovegorgeous | Jones Bootmaker | Molly Brown London | Penelope Chilvers | Marie-Chantal | East | Their Nibs
NEWS
Evolve Retail launches new Their Nibs online store.
11/04/2011
Working closely with Their Nibs, Evolve Retail have just launched the new Their Nibs online retail store with their exciting new Spring/Summer 2011 collection.
Evolve Retail launches phase one of Biffa web integration project.
21/03/2011
The first phase of the six phase Biffa web-integration project has successfully been completed by Evolve Retail as per the schedule set by Biffa.