Evolve Retail Ltd.

ilovegorgeous

Project: ilovegorgeous retail site

www.ilovegorgeous.co.uk

ilovegorgeous, a luxury designer of childrenswear is a brand retailing “beautiful clothes for gorgeous girls”. Individually designed clothes inspired by unusual fabrics, timeless combinations, party dresses with a vintage feel and a unique exquisite bridesmaid collection are some of their specialities.

With a shop in Notting Hill and with their clothes in many beautiful boutiques and department stores in the UK, Europe and the USA, ilovegorgeous has an exclusive following with many celebrity clients.

Their brand ethos is to celebrate the gorgeous nature of little girls and to echo the fun of dressing up.

The Brief

Using very specific brand guidelines, redesign and build a fully optimized retail store on the Magento Enterprise Edition to include custom-built content management pages to display and market the collection, imagery and brand.

To provide a full content management system with which to update all elements of the website and to fully operate their online business. To fully integrate with a payment gateway and to implement tracking for analytics and affiliate networks.

What We Did

We worked closely with ilovegorgeous to create the look and feel that best represented their brand and built this into a user-friendly, fully optimized e-commerce store. We replicated the existing product range online in an enhanced environment more fitting to the brand and the look and feel of the ilovegorgeous shop.

Key elements that we focused on were:

• Reviewing graphics and imagery, brand message, site design, functionality and product display.
• Reviewing the site usability and recommending new functionality to increase sales conversion rate and the basket value, leading to the launch of a new-look website with a larger product offering.
• Assisting with the set-up and merchandising of the initial store
• Mentoring the online team at ilovegorgeous; sharing industry knowledge, insight and techniques for the day-to-day operation of an online store.

What We Do Now:

• Ongoing support is provided to ilovegorgeous to assist in the running of their online business. This includes design, SEO, affiliate scheme, social network updates, range changeover, price changes and merchandising of the product throughout the site.

Project : ilovegorgeous wholesale site

wholesale.ilovegorgeous.co.uk

The Brief

To provide, via a link from the main retail site, a wholesale store with ‘log in only’ access to view and order current and forward ranges at wholesale prices.

In order to manage wholesale applications, accounts, customers and orders provide a content management system with the ability to maintain and update the wholesale site.

What We Did

Working closely with ilovegorgeous on the specific product range and purchasing process required, we built a wholesale site  on the Magento Enterprise platform using the same principlesas we did when building the main site. We reviewed the ordering process for bulk ordering, putting in place order forms and additional basket functionality rather than a checkout.

Key elements that we focussed on were:

• Reviewing graphics and imagery, brand message, site design, functionality and product display
• Reviewing account and order management processes and functionality
• Assisting with the set-up and mechandising of the wholesale store