Supermarkets are running out of ‘everything’ and demand isn’t just clear from looking at empty shelves. Customers are also rushing to websites like Ocado where delivery slots are quickly filled up. The word on social media is that if you are an online supermarket then you are on to a winner. This is actually true for any online business! Now is the time to prepare yourself, think out of the box, and push your services, but
Personalisation has led to significant growth within business-to-consumer (B2C) e-commerce, so why are opportunities for personalisation still overlooked when it comes to business-to-business (B2B) e-commerce? Many business buyers have experience shopping online, where personalisation has become standard practice. It has vastly streamlined the shopping process by providing content which is relevant to the user. However,