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PlayerLayer designs, manufactures and distributes a diverse range of sports products in many disciplines to clubs, universities, schools and individual athletes worldwide.
Customisation is a key selling-tool for PlayerLayer. It allows customers and organisations to specify their exact requirements on short lead times from a British sports brand.
The challenge was to take an extremely complex ordering cycle from many different customer-types and produce a simple purchasing process that both received an order and fed live orders into a manufacturing and distribution system.
Catering for PlayerLayer’s complex functional and business requirements required a highly automated order-and-fulfilment system, reducing lead times and improving the sales proposition to current and future customers.