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Joe Middleton (a veteran of the clothing industry) and his son believed that the way men buy clothes is fundamentally flawed. They set up The Chapar to provide a fresh and alternative way for men to shop for clothes by providing personalised outfits delivered to their door. Personal stylists learn what they need to know about each client and select clothes that suit their particular lifestyles.
Evolve helped The Chapar to understand the user-journey and potential drop-off points and to make amendments to the registration form. This resulted in more users signing up using a form that is simple and quick to complete. Built on Magento, the site is fully responsive when the user is ordering via a tablet or a smartphone.